Role: Brand Designer

Package Design

For 3dHappyAR, I developed packaging, instructions, and trade show design across a growing line of interactive products.

The work included 10 × 10-inch puzzle boxes, 8-inch puzzle jars, and Magical Reveal packaging inspired by familiar food packaging formats. Each theme has its own illustrated world, characters, and story, while still feeling connected to the larger brand.

I also designed the instruction systems, making the interactive experience easy to understand without losing the playful feel of the product.

The brand extended into the 3dHappyAR booth at CES in Las Vegas, bringing the same visual language into a larger physical space and creating a cohesive way to showcase the products and technology.

Across packaging, instructions, and environmental design, the focus was on keeping the brand fun, clear, and consistent while giving each product its own personality.