Ebay Sneaker Closet Quest- Geotargeting + Augmented Reality Experience


Project Role: I partnered with the Yahoo RYOT team to concept and build an Augmented Reality experience centered around a virtual sneaker closet. I defined the product vision, interaction model, and user flows, designing an experience where users unlock digital sneakers by visiting real-world locations. The system integrates geolocation, an interactive map, and dynamic AR components to create an engaging, location-based product.


How the experience works

Screen 1- Landing Page- Intro and start screen

Screen 2- Instructions- Setting up your personalized sneaker closet

Screen 3- Digital Sneaker Closet- Fill your closet with digital sneakers

Screen 4- Interactive  Map- Open map to find digital sneakers dropped in your area. Sneaker colors are used to indicate those drops.


Grab in AR- Once in close proximity to a digital object, the user can tap to view the sneaker in Augmented Reality.


Along with designing the experience, my role was to source a Nike 3D model, and adjust it for our Augmented Reality tool. See the sneaker in your space now by scanning the QR code above.